Best practices for selecting e-content solutions: Issues, Trends and Practices
Tuesday, May 18th, 2004The report identifies the analytical tools used by the e-content industry and its customers to ...
Archive for the ‘Briefings’ Category
The report identifies the analytical tools used by the e-content industry and its customers to ...
The current state of pricing in the e-content industry in Canada: Issues, Trends and Practices
Tuesday, November 18th, 2003Are typical e-content pricing models helping or hindering sales in Canada? ...
Drive Adoption, Build Value
Sunday, May 18th, 2003Today's customers of e-content services are looking for value. One important measure of value on the customer side is meaningful adoption and use among targeted audiences. This briefing analyzes information gathered from Canadian customers to focus on how e-content providers can build adoption factors into the product development process by ...
Win Big Deals
Saturday, January 18th, 2003You want and need to win more enterprise business. You start achieving this when you fully understand the customer value opportunity, assemble an end-to-end solution, present innovative economic and pricing options, and prepare a clear, precise proposal that is directed at enterprise decision makers. Based on an analysis of enterprise ...
Marketing: A Management Thought Starter
Friday, October 18th, 2002Between gyrating markets, tough fiscal constraints and very knowledgeable purchasers, vendors of content-based products and services are having to modify traditional marketing techniques to focus on adoption of e-Content solutions among user populations, and impact on business outcomes for customer organizations. This Brief provides an overview of the marketing challenges ...