Information Highways

Drive Adoption, Build Value

Today’s customers of e-content services are looking for value. One important measure of value on the customer side is meaningful adoption and use among targeted audiences. This briefing analyzes information gathered from Canadian customers to focus on how e-content providers can build adoption factors into the product development process by asking three key questions: Who’s using the product? Why are they using it? How are they using it? Uncovering the answers to these questions can provide approaches to driving user adoption through the development process - and help deliver customer value.Juanita Richardson is a Principal with Richardson Jalakas & Associates, a consulting firm formed in 1998. Her areas of expertise include development of market and content strategies for clients who want to deliver information that has an impact. Prior to starting her consulting practice, Juanita held positions on both the supplier and user sides of the information industry. She was the Manager of Licensing, Product Strategy and Client Services with Infomart Dialog and Manager of the Business Information Centre at Deloitte & Touche

Juanita Richardson, Richardson Jalakas Associates
May 29, 2003
11:30 a.m. to 1:30 p.m
Eaton Centre Marriott
Toronto