Information Highways

The current state of pricing in the e-content industry in Canada: Issues, Trends and Practices

Are typical e-content pricing models helping or hindering sales in Canada?  This report identifies and gauges the impact of vendor pricing practices on purchase decisions, end-user adoption, and contract renewal. 

Corporate members of the Institute were interviewed to identify current pricing practices.  Selected professional members, who represent large purchasers of e-content products and services, were  interviewed to gauge the ramifications of vendors’ pricing practices.  A larger group of professional members were surveyed to confirm the results of the interviews.

A one-day seminar for corporate and professional members explored approaches to bridging the gap between current practices and the reality of the marketplace.  The seminar provided an opportunity to further dialogue and understanding between vendors and buyers in order to facilitate more productive outcomes.