Information Highways

Using e-content to conduct competitive intelligence quickly and effectively

Many content and information professionals have responsibilities for providing research and insight on competitors, customers, markets, technologies and the regulatory environment to their clients. The remarkable rise of e-content – in terms of quality, quantity and diversity – means that users of the web and information-based services can provide faster, better response to their clients.Since the inception of the Information Highways Conference, the Toronto Chapter of the Society of Competitive Intelligence Professionals [SCIP] have jointly presented seminars and plenary sessions that explore and explain how leading practitioners are leverage e-Content as an effective tool for iproviding a myriad of different types of competitive intelligence. Information Highways and SCIP are pleased to present this dynamic and practical program devoted to current, up-to-date techniques and trends in using e-content to conduct competitive intelligence – quickly and effectively

Moderator: Lithwick, David
Panelists: Morley, Susan, Mathur, Sharad, Modjeska, Natalia,
Association Sponsor: SCIP