Information Highways

Gaining velocity with the content management lifecycle

How can you effectively manage your electronic content assets to meet ever-changing business needs? Learn how the CIBC Knowledge Network (CKN) met this challenge by introducing a content lifecycle strategy to improve the management of its learning and information assets. Join Michele Fleet and Cheryl Schuster as they explore the different stages of the CKN product management approach, including idea generation, content development, product launch and evaluation. Share lessons learned with respect to marketing and client relation techniques. Learn how CKN focused its content portfolio and positioned itself to address key issues such as return on investment and the ability of employees to access the right set of resources when they need them.

Speaker(s): Fleet, Michele, CIBC Knowledge Network
Schuster, Cheryl, CIBC Knowledge Network

Corporate Sponsor: LexisNexis Canada