Information Highways

Optimizing content & process technology to fuel business decisions

Business today is constantly pressured to deliver products and services economically and efficiently while ensuring the relevancy of those products and services. Retaining market share and staying on top of new trends demands that organizations have an excellent understanding of market trends and how their organization can nimbly respond to those trends. Businesses have long relied on industry analysts to understand the market. To plan and respond, they have largely utilized business intelligence and data warehousing technologies. The advent of content management and business process management technologies as true infrastructure technologies enables business to leverage these tools to provide additional data. Join Marcia Douglas, senior manager, Bearing Point as she identifies what business intelligence data can be obtained through effective deployment of content and business process technologies and how companies can optimize these tools to fuel business decision making.

Speaker(s): Douglas, Marcia, Senior Manager, Bearing Point