Information Highways

Delighting the real user: Personas in action

Join Stephen Abram, vice president of innovation for Sirsi as he discusses the role of personas in the development of portals, virtual libraries and other user-centric information products and solutions. In this dynamic session Stephen will describe the process he and his colleagues have developed for creating personas and will offer some findings from research into this new and exciting area.

Speaker(s): Abram, Stephen, Vice President, Innovation, Sirsi Inc.

Association Sponsor: Special Libraries Association