Information Highways

Pitching ECM: And I don’t mean throwing it out

Managers with responsibility for electronic content often readily recognize when their enterprise should have a content management system (ECM) but are frustrated in their attempts to get the support of senior management and the approval of budget funds. If you want to sell ECM in your organization you need to look at the needs of each business unit and demonstrate benefits which support their business goals. Join Patricia Beelby of TRAC Inc in this informative and practical session and learn how to find needs for ECM and turn them into concrete business benefits, how to develop a sample business case and how to ensure support throughout the budget process for an ECM project.

Speaker(s): Beelby, Patricia, Trac Records